{"id":10154,"date":"2020-06-18T11:57:46","date_gmt":"2020-06-18T16:57:46","guid":{"rendered":"https:\/\/unitedresourceconnection.org\/cannon-ball-nd-58528\/santa-fe-indian-market-will-go-online\/"},"modified":"2020-06-18T11:57:51","modified_gmt":"2020-06-18T16:57:51","slug":"santa-fe-indian-market-will-go-online","status":"publish","type":"post","link":"https:\/\/unitedresourceconnection.org\/cannon-ball-nd-58528\/santa-fe-indian-market-will-go-online\/","title":{"rendered":"\u00a0Santa Fe Indian Market will go ONLINE\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0"},"content":{"rendered":"
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ALBUQUERQUE \u2013 Santa Fe Indian Market, billed as the one of the best, largest and oldest market of its kind, will take place on line this year.<\/p>\n

For one weekend every August for the past 100 years, artists, musicians, film-makers and art lovers mingled around the Santa Fe Plaza and up and down surrounding streets where artists\u2019 booths were set up showcasing pottery, textiles, jewelry, painting, sculpture, beadwork, and basketry \u2013 \u00a0traditional and contemporary. There were also musical performances on the plaza and auctions and films at venues around Santa Fe.<\/p>\n

This year, due to fears of the spread of the coronavirus, the Board of Directors of Santa Fe Indian Market have arranged to put the Market online for the entire month of August.<\/p>\n

Indian Market is run by the Southwestern Association for Indian Arts or SWAIA. All artwork is selected by jury and all artists must be enrolled members of a tribe. About 900 adult artists and 100 youth artists display their work and 100,000 visitors attend the event held the third weekend in August.<\/p>\n

It was a difficult decision to cancel the Market on the plaza, said Amanda Crocker, Public Relations and Marketing Director of Indian Market.<\/p>\n

\u201cIt was devastating for both the organization and the artists,\u201d said Crocker in an email. \u201cWe knew we had to \u2018stay the game\u2019 and fulfill our mission and help artists during this time. Though all the elements are still coming together, the structure of the Virtual Indian Market is in place. The SWAIA website (SWAIA.org<\/a>) will be the hub for all Virtual Indian Market content which will include e-commerce sites for all artists, fashion components, a Native Cinema Showcase, artist talks, auctions, panel discussions and more. There will be programming for the entire month of August to keep visitors coming back to the site time and time again.\u201d<\/p>\n

The artists can create personal e-commerce websites to make sales directly to clients on the SWAIA website, Crocker said. Artists who were juried into this summer\u2019s Market last winter are eligible to participate in the virtual Market as are those who were on the waiting list. They have until June 30th<\/sup> to sign up. Visitors to the Market will not pay a fee to participate. They will purchase items from the artists with a credit card.<\/p>\n

Visitors looking for a specific artist can find a section on the website called \u201c2020 artists.\u201d They can also shop by classification of artwork such as jewelry, pottery, or painting. Links on the website will take viewers to music, fashion show and film sections of the Market.<\/p>\n

There will be a feature called \u201cvirtual booth hopping\u201d on the weekend that would have been the live Market (August 15 and 16) when artists are encouraged to sit at home and welcome visitors. This can be done by zoom, Google Hangouts or by phone, said Crocker. \u00a0Links on the website will take viewers to music, fashion show and film sections.<\/p>\n

\u201cWe feel that serving artists in this manner \u2013 helping them create strong online presences goes beyond a necessary reaction to COVID,\u201d said Crocker. \u201cWe believe it will serve them well beyond this summer, and help them create a more sustainable and diverse business model.\u201d<\/p>\n

SWAIA is collaborating with the Clark Hulings Fund for Visual Arts on this year\u2019s Market. The Fund helps artists showcase and sell their artwork and provides training and support, said Crocker.<\/p>\n

\u201cArtists have expressed relief and excitement to have an outlet to sell their work after having many of their shows cancelled. Some artists make as much as 90 percent of their annual income at Santa Fe Indian Market so we hope to help ease that pain,\u201d she said. \u201cOur regular visitors are disappointed of course but many have written in to thank us for the opportunity to support their favorite artists and enjoy some of the programming they have come to look forward to every year. Going virtual also means we can reach a whole new audience and that is fantastic for the artists.\u201d<\/p>\n

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SWAIA Indian Market 2019<\/p>\n<\/div>\n

Brent Learned, (Cheyenne Arapaho) from Oklahoma has been showing and selling his paintings at Indian Market since 1994.<\/p>\n

\u201cIt\u2019s a nice pivot for SWAIA to do this instead of people coming from all over the world to Santa Fe,\u201d said Learned in a telephone interview. \u201cSanta Fe Market is the cream of the crop for artists. It\u2019s the pinnacle, the best, the Super Bowl of Indian art.\u00a0 Artists strive to get in. People (buying art) get up at 5 a.m. to search for their favorite artist. The majority of artists make their yearly income at Indian Market.<\/p>\n

He said he talked to SWAIA organizers about putting the Market on line this year.<\/p>\n

\u201cArtists look to SWAIA as an example of what to do. They keep the flame alive with the outreach of the Internet. Other art markets I went to were canceled. No other art market was going online. They were shut down or canceled. SWAIA took the extra step to have a virtual market.\u00a0 They stepped up and said let\u2019s go ahead for this year. It\u2019s good for people who want their Native American art fix. It\u2019s a way art lovers can find out what\u2019s out there for this year. Many artists get 75 to 90 percent of their income from the Santa Fe Indian Market.\u201d<\/p>\n

Since the pandemic, Learned has used social media more to advertise his artwork on his website, and on Instagram, he said.<\/p>\n

Instead of packing his artwork and driving to Santa Fe Learned said \u201cI can sit in my living room in Oklahoma and not worry about getting the virus.\u201d<\/p>\n

\u201cThis year\u2019s Market gives the lover of Native artwork the opportunity to support an artist. It gives new hope for the artist. Until we get back to normal, people around the world can purchase art work. Some art lovers have never been to Santa Fe. Here is a chance to go without leaving their house. They are able to do it at home with the click of a button day or night. It\u2019s more than the two-day event of (the previous) Indian Market. \u201c<\/p>\n

In addition to his colorful paintings Learned has completed a series showing Native Americans washing their hands, wearing masks, keeping social distance and respecting their elders to remind people to stay safe during the pandemic. Some of these images have been turned into posters.<\/p>\n

Estefanita Calabaza (Santa Domingo pueblo in New Mexico) a painter, photographer and graphic artist agrees with Learned.<\/p>\n

\u201cDuring this time of a pandemic where our normalcy has been altered I do believe that the online Market is a wonderful idea. It is beneficial for the artist to have a platform to show their work as many art shows have been canceled which has financially impacted income,\u201d said Calabaza.<\/p>\n

She has changed her focus she said and must now consider the quality of her images of her work to appear on her SWAIA website.<\/p>\n

\u201cThis will be a unique show this year, but to even have been given this opportunity is a blessing,\u201d she said.<\/p>\n

\u00a0<\/p>\n

(Kate Saltzstein can be reached at salty223@aol.com<\/a>)<\/p>\n

\u00a0<\/p>\n

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Visit Original Source<\/a><\/p>","protected":false},"excerpt":{"rendered":"

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ALBUQUERQUE \u2013 Santa Fe Indian Market, billed as the one of the best, largest and oldest market of its kind, will take place on line this year. For one weekend every August for the past 100 years, artists, musicians, film-makers and art lovers mingled around the Santa Fe Plaza and <\/p>\n

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Shared by Native Sun News Today<\/a> June 18, 2020<\/p>\n

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